Representing 20 international brands including inks, substrates, and screen-printing and heat transfer machines, Dhaval Colour Chem (DCC), the sole authorised representative for Epson's dye sublimation kit, is now entering business to consumer market (B2C) as it inaugurated a 'Textile Experience Zone in Mumbai. At its 10,000sqft space in Pandurangwadi, the father-son duo of Narendra Dadia and Dhaval Dadia have conceptualised an experience zone displaying the many textile and dye-sublimation applications that they have on offer. Across these sections, on display were textile applications as diverse as personalised tables, personalised crockery, back-lits, front-lits, table tops, ceiling decorations, wall murals and so on. All this, printed on the Epson Surecolor F6070 and Surecolor F7170. The company has a similar Expreience Zone at Tirupur.